Earn points every time you shop with us, leave a review, engage with our socials, refer friends, and more.

Redeem your points for rewards and discounts.

As you move your way through our tiers, you’ll also receive exclusive benefits and more.

Simply create an account in-store or online through our rewards landing page (link) to start earning points each time you shop!

You can redeem your rewards in-store or online.

Online, you will be given a unique code to apply at the checkout.

In-store, staff will apply your chosen rewards to your order at the checkout.

Simply log into your account via the rewards landing page to view your points balance and rewards history.

Yes, points expire after 3 months.

If you had an account with us before our loyalty program launched, you’ll receive points based on your spending from 1st January 2025 to 25th March 2025.

These points will be valid for 3 months.

Just sign into your account – or join using the same email you have used for previous purchases – to access your rewards.

As you shop with Active Baby Co, you’ll move through our loyalty tiers.

Each time you reach a new tier, we’ll send you an email letting you know – along with all the new perks you’ve unlocked.

Plus, you’ll get a special tier entry reward to celebrate your milestone!